Book to Cook
Book
to
Cook
An all-in-one solution for all your cooking needs
Role:
- Product Designer
- UX Research
- UI Design
Tools used:
- Figma
- Adobe XD
- Adobe Photoshop
- Adobe Illustrator
Duration:
6 weeks
The Challenge
Today, people are using digital sources more and more to fulfill their everyday needs, including the kitchen. With the internet becoming more accessible and more importantly – free, they rely on internet recipes more and more instead of cookbooks. However, it is necessary for them to have a convenient way to save and access their saved recipes from around the internet since they tend to lose them.
The Solution
Meet “Book to Cook” – your new friend at the kitchen! Book to Cook is a recipe cookbook for all of you cooking lovers out there – all the recipes you want – are just one click away. with Book to Cook, you can save all of the recipes you come across wondering the internet, without ever having the fear of losing them. In the app, you can look for recipe inspiration, connect with fellow cooking enthusiasts, and even integrate your grocery list – No more forgetting ingredients at the grocery store – Now you can make a special delivery, straight to your house!
Problem Statement
People who discover a new recipe would like to be able to save it, so that when they need it, they can easily locate it. They also want to be able to find recipe ingredients online, shop for them and have them delivered directly to their homes.
Objectives & Goals
.
A close and accessible place where cooking recipes can be stored.
.
Our Process
Business Challenges
- Raise the app to the consciousness of users
- Use of increased security due to making payments through the app
- Preference for using this app as a culinary social network
- Users personal tastes are not the same as others
- User identity theft
Product Users
Product Users
Quantitative Research
We conducted an online survey with about 15 users who fall in our target demographic
Observations
22%
22% of those surveyed answered that they like to try new recipes
87%
87% of people said they do cook at home
40%
40% of those surveyed testified that they cook on a regular basis for their families
80%
80% of respondents testified that they are looking for recipes using digital means
User Needs
- The user feels that because there is a certain level of confusion in his life, he needs an organized interface for his culinary needs.
- The user feels that nowadays technology is advancing rapidly, he expects a solution that unites everything, from idea to execution.
- The user feels that he wants to be exposed to as many different sources as possible with information related to the culinary field.
Features & Functionalities
To resolve user needs
Product User Challenges
- Most users who find recipes online are frustrated because they are unable to find them again.
- When users come to a recipe they really want to prepare, when it comes to cooking it, not all the ingredients are in the house.
- There are users who want to share their recipes and knowledge with other people.
- Some people have different health problems and will be happy to find a place that contains their culinary disabilities.
Competitor Analysis
Whisk
Meet the all-in-one app for recipe saving, meal planning, grocery shopping, and recipe sharing.
Features:
- A culinary social network that provides users with a place to connect with users and share experiences.
- An interface that allows you to connect to a shopping list from a grocery store and order them at home.
Cookpad
Cookpad is a recipe-sharing platform and cooking community.
Features:
- Create share and save recipies.
- Interact with other home cooks, share and answer their questions.
Unique Features
- Users can see the recipe in detail and follow every step in cooking. More in-depth details such as nutritional values also appear.
- Users can upload new or old recipes they dont want to be forgotten.
- Users can interact with other users/cooks through the app and form a new community.
User Persona
Diana Fisher
Digital Marketing
About
35
Rehovot
MBA
Diana a mother of 3, is a hard-working and professional worker who manages to divide her time and lectures between running a household and cultivating a successful career.
A day in their life
- Dana wakes up early in the morning to prepare breakfast for her children and her husband and for the rest of the day.
- On days when she finishes early, returns home and starts cooking for lunch and dinner. On days when not, she prepares these meals ahead of time.
- On Fridays, when it's her day off from work, she's usually busy cooking from morning for Friday dinner.
Pain points
- Since most of the cooking she does is for her children, she is limited in terms of their restrictions and preferences in food.
- Because her schedule is tight and crowded, she often fails to find simple and delicious recipes that do not require much time and preparation.
Eisenhower Matrix
5 Why Analysis
Taskflows
Scenario 1 :
I want to register / login to the app.
Scenario 2 :
I want to save a recipe at my very own recipe book.
Scenario 3 :
Once I have chosen the recipe I want to cook, I want to synchronize the list of ingredients needed for the recipe with a desired grocery store.
Wireframes
UI Guidelines
Major Screens
Home Screen
Recipe Book screen
Recipe screen
Shopping list screen
Final Design
